Case Study
From Inefficiency to Precision: Learn How AnalyticsLiv Achieved a 78% CPC Reduction for a News Publisher Giant
CLIENT:
Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.
CHALLENGE:
The initial challenge revolved around the high CPC rates, which indicated inefficient ad targeting. A detailed examination revealed that a significant portion of the audience was not engaging with the content, leading to wasted ad spend. The primary goal was to identify and exclude non-performing segments while focusing on a more receptive audience.
APPROACH:
Our team conducted an in-depth analysis of the client's existing audience segments. We utilised data analytics tools to identify patterns, behaviours, and demographics associated with low engagement.
RESULTS:
The CPC experienced a substantial 78% decrease in September compared to February